Useful tips for your trade fair participation

Before the expo

• Send invitations to potential customers

• Advertising - print and online media

• Use your own website and social media actively

• Send newsletters

• Create direct mail campaign

• Send  press releases + upload on automatikmesse.dk

• Enter company profile in the Exhibitor Catalogue

• Prepare stand material

• Schedule meetings at the expo

• Invite your network

• Plan activities at the stand

During the expo

• Take photos of the stand staff and upload to website and social media. Show how "ready" you are…

• Take pictures or record video of the good mood at your stand and share on relevant media

• Complete activities: competitions, demonstrations, etc.

After the expo

• Contact the visitors you have had at your stand: Telephone, e-mail or visit

• Distribute newsletters about your trade fair participation

• Make an update on your own website and social media with text, photos and video

• Prepare press releases about how your trade fair participation has gone - send it to relevant media

• Hold an evaluation meeting one week, one month and three months after the expo

• Reserve time in the calendar for a good follow-up…